You can have the greatest website in the world, but if people don’t know about it, it won’t do you any good. That’s where SEO comes in. By optimizing your website for search engines, you will attract the right kind of attention and get lots of valuable back-links. Back-linking gives your website authority because when other good websites in your niche link to you, it is an indication that your information is good and that you are on the up-and-up.
Search engine crawlers or algorithms notice good back-links and use them to determine your ranking in the search engine listings. If you have a lot of high quality back-links, it stands to reason your website is authoritative, and you are an expert. For this reason, getting good back-links is a valuable way to spend your time if you want your website to do well.
To attract great back-links, you can add posts to other blogs in your niche that allow you to add a link to your post. Be sure to add your link both to the specified area and as an embedded link in your comment. You can refer readers to an article or other information on your website thus increasing your traffic and your search engine ratings.
Another good reason for embedding a link in your text is protection. In the event someone gains access to your profile and changes your author information on the blog, you will still have a good link hidden in the text that will probably survive unscathed.
Writing good content for reputable article directories that will send traffic to your site is another good way to establish excellent back-links. This practice establishes you as an expert and helps potential customers get to know you. It’s a great way to get your website well-known.
If you feel at a loss as to how and where to establish back-links, you can always hire a pro to create a back-links portfolio for you. As with any person you hire online, be sure to check this person out thoroughly before exchanging any pertinent information. Ask to see evidence of back-links the person has established and also ask for references. Be careful not to exchange any sensitive information until you feel absolutely certain you can trust this person. Even then, only share information sparingly and wisely.
Be sure to pace yourself when establishing back-links. If your website suddenly shows up to search engine bots as being the most popular and visited site in your niche, their mechanical little minds will get suspicious. You may end up at the bottom of the rankings or de-listed. For this reason, saturating your niche with links is a very bad idea. Make sure to proceed at a natural pace.
When you establish a back-link with a website, be sure to visit that website from time to time. Keep a relationship open and show appreciation of the endorsement, and also make sure the website is being well maintained and reflecting well on your site. If the site seems to be going downhill or takes a turn toward a philosophy, product, etc., that you do not want to be connected with, you must have your link removed.
Wise use of back-linking is a smart way to build your online reputation and attract the right kind of attention to your website. By making good connections with others in your niche, you will soon be viewed as an expert in your field, and your website will enjoy good traffic and good profits.