Most website owners have probably heard about search engine optimization, or SEO, a few times when working on their web presence. What does it all mean though and how can it help you? This article aims to help you find the answer to your questions so keep reading.
Are you running a business website or a personal website that people are going to search for? A good website will be based on something that is unique, but not so obscure that it doesn’t have a following. While it is possible to get an obscure website famous, it will take a lot of work and time. Try to go with something that isn’t already too well known either because it will be a giant battle getting your site to the top.
Can you base the website you run on a few keywords? Think of when you get on a search engine and enter a phrase to find something you’re looking for. You probably don’t go past the first few results and pick something out that matches what you said the most. Those words you typed in are those site’s keywords. If you cannot create a site based on anything people would search for, then of course it wouldn’t work, so choose your content carefully.
Is your website ready to handle all of the increased traffic if you end up getting a lot more due to ranking high in a search engine? If your host cannot handle it then your site will crash and eventually your website would keep falling down the rankings. Having the right kind of hosting in place is imperative once you start getting noticed, and it’s very hard to move everything to a new place and keep your current visitors once people know where you are.
Are you willing to update your website often to get it in line with new search engine ranking standards? Unfortunately, these things have to change often and that can totally kill your ranking in just a few short hours if you’re not careful. You must stay on top of these things constantly or you may lose a big chunk of the traffic you worked so hard to secure.
Do you know how to submit your website to various search engines so they can begin crawling it? Most search engines will automatically crawl your website after a while, but usually it’s best to get the ball rolling by submitting it to them directly. This can be time consuming if you need to go to a bunch of different ones. Learn to search out the page submission pages and read guidelines for what content they will accept on their search engines. Software is out there that can assist you in this.
People that run websites know that search engine optimization can make or break their sites. Most people use search engines to seek out whatever they need online and so it’s important to reach out to them. Don’t lose all of that potential traffic and get your website up to date with SEO!