If you want to maximize your search engine optimization efforts, then you need to know and accept just how vital linking is to your efforts. You also need to be mindful of the many ways in which you can make links work for you. The following paragraphs are full of ideas that you can use to make this process easier.
Your search engine optimization efforts only work if you have selected keyword phrases to work on. They work best with a longtail keyword phrase that has little competition within its niche. If you really want to be the top dog on your block of the online community, then make sure that your links include your keyword phrase.
You also want links pointing to your page to be ones of good quality. You can not have someone put ten thousand links to your website all in one HTML file and call it a day. There has to be matching relevancy to content on both ends of the link for search engines to really sit up and take notice.
Try to have different colored texts around your link. Search engine crawlers actually do notice this, and they assume that this all points to an important link worth highlighting.
Your website should be very easily navigated. You ultimately want human users for ad revenue and possibly sales of products and services. Make your website easy for them to use, and you make your website easily navigable by search engine spiders. A good sitemap with links to all pages of your domain help out everyone.
Whenever possible, get links pointing to your website from .edu domains. Black hat search engine optimization methods and commercial trickery are very possible on from .com’s, but search engines really trust the links and content from anything .edu. These links can be really precious weapons in you arsenal, should you personally know anyone who can help you out with it. At the least, you might be able to join .edu forums and leave links in your signature, or even comment on blogs hosted on .edu pages.
For the rest of the general Internet, focus on trying to get links from sites that have high PageRank listings. Not all domain names are the same in the eyes of search engines. Sites that have well-known names and have been online for many years are considered heavyweights when it comes to link authority. These PageRank numbers do not change all that much for old sites, even when they change owners.
Never hesitate to link to other pages. Search engines can tell when a website receives a lot of links but does not really send any out. This looks unnatural to them. You can actually get some search engine ranking from your outbound links, so long as your pages are relevant to where they point.
When you follow these link ideas, you should have no trouble boosting your search engine optimization. Search your keywords in Google and Bing often, and see where you stand. Enjoy the rise that comes with the application of these ideas.